財經書籍推薦 Marketing- An Introduction (GE) 13-e

Marketing- An Introduction (GE) 13-e

Marketing- An Introduction (GE) 13-e 評價

網友滿意度：



上班上了好幾年了，也存了一筆小錢

最近想說要來學學投資這塊

也跟一些朋友聊到

朋友說想學投資最重要的還是把一些財經觀念學好

這樣才有正確的財經知識，做投資才不會胡亂投

真的蠻同意這點的!!!

身旁也有一些朋友還沒有財經知識就進場，下場都蠻慘的

所以我上了博客來找了幾本朋友推薦的幾本書財經書籍推薦

博客來真的是蠻便宜的出貨速度也蠻快的

這幾個禮拜消化了兩三本

其中蠻推薦這本Marketing- An Introduction (GE) 13-e 財經書籍推薦

Marketing- An Introduction (GE) 13-e 裡面說的蠻多點我都很認同

內容很豐富就不先暴雷了!等著你們去探索Marketing- An Introduction (GE) 13-e 吧~超推薦財經書籍推薦!!

Marketing- An Introduction (GE) 13-e

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商品訊息功能:

商品訊息描述:

1.Guide Student’s Learning

The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:

(1)Creating value for customers in order to capture value from customers in return

(2)Customer engagement and today’s digital and social media

(3)Building and managing strong, value-creating brands

(4)Measuring and managing return on marketing

(5)Sustainable marketing around the globe

2.Encourage Students to Apply Concepts

Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.

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商品訊息簡述:

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  作者： Gary Armstrong, Kotler Philip, Opresnik Marc Oliver
  
  新功能介紹
• 出版社：華泰文化
  
  新功能介紹
• 出版日期：2016/06/08
• 語言：英文

Marketing- An Introduction (GE) 13-e